In this video, Carl Jacobs, CEO of Apicbase, engages in a compelling conversation with Carl Orsbourn, COO of Juicer and best-selling author, about the power of first-party platforms in restaurant digitalization.

Carl Orsbourn shares his admiration for Chipotle’s successful implementation of a first-party platform that not only drives sales but also enhances the customer experience.

He explains how Chipotle allows customers to place orders during an on-premise visit, giving them seamless control over their dining experience. One of the most striking elements of this approach is the Chipotlane drive-thru, where the entire ordering process is handled through a first-party interface.

This innovation ensures that customers have a direct, smooth experience without relying on third-party marketplaces.

Throughout the conversation, Orsbourn emphasizes the importance of first-party platforms in building stronger relationships with customers.

By providing a seamless, user-friendly interface, restaurants can not only boost customer satisfaction but also improve operational efficiency and profitability.

This video is a must-watch for restaurant owners, managers, and anyone interested in:
Restaurant Business
Restaurant Business Development
Restaurant Management
Restaurant Growth
Restaurant Trends
Restaurant Growth Strategies
Restaurant Digitalization Tips

Hit that subscribe button and stay tuned for more insightful content on the future of the leading restaurant digitalization!

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