Comparisons in Google Analytics 4 (GA4) let you segment your reports to understand and compare your audience. Learn how to apply comparisons, create comparisons, and save custom comparisons in Google Analytics to enhance your reporting and analysis. Let's get started!

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JUMP TO A TOPIC:
00:00 Introduction to comparisons in GA4
00:23 Apply pre-configured comparisons to reports
03:43 Create custom comparisons
05:00 Saving comparisons in GA4
07:45 Next steps

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