Published On Apr 29, 2023
Sakura Craypas' Rapid Progress: Winning Management Techniques ㊙ Record Sales for 11 Consecutive Years Close-up! The Craypas factory: How Crayons are Made! Hikoshiro's Way of Thinking [Kansai Leader Biography] Vol. 20 Sakura Craypas
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It is no exaggeration to say that Sakura Craypas laid the foundation for art in Japan.
Despite the headwinds of a declining birthrate and a shrinking stationery market, the company continues to achieve record sales.
What is the "Hikoshiro-style leadership theory" that President Hikoshiro Nishimura is revealing now more than ever?
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00:00- Sakura Craypas has created the art of Nippon!
02:12- Since the opening, sales have been at a record high.
04:04- The story behind the birth of "Craypas" about 100 years ago
10:27- "I turned blue...😨" The great misprint incident
11:42- A luxury pencil that didn't sell
12:58- You're going to destroy my business!
15:05 - A reversal of fortune! The school version of ASKUL is a huge success!
17:14- Unraveling the Nishimura family tree: Is Hikoshiro the fourth son?
19:38- ✨Success Story 1: "What you can imagine, you can do
20:59- ✨Success Story #2: "Don't sell SAKURA!"
22:15- How do you do it?
27:04- First time on TV! The ㊙Laboratory Full of Trade Secrets!
28:56 - A showdown of artistic minds🎨What's the difference between a crayon and a pencil?
32:29- More than "selling", "communicating"... Sakura's 100-year tradition
37:57- The president's idea: high-end writing instruments sell well!
40:28- Look closely. Black is black, but it's "five shades of black
43:47- What does it take to be a Q leader?
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