In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business.


Key Highlights:

-Stephen’s gym and the measures he takes to ensure his gym is up to standard.

-Why Stephen is no longer affiliated with CrossFit.

-How Stephen invests in his coaches.

-How Stephen implemented strength training for kids and teenagers.

-The sales process for his fitness business.

-Community and events for his members.

-Adjusting to life working away from the gym floor.

-The next steps and future plans for Stephen’s fitness business.

00:00:00 - Introduction
00:00:11 - Importance of Investing in People
00:00:19 - Importance of Physical Fitness for Kids
00:00:34 - Growing Your Company
00:00:41 - Guest's Business Introduction
00:00:51 - Business Details
00:01:35 - Facility Description
00:02:23 - Pricing and Membership
00:02:42 - Reason for Leaving CrossFit
00:04:43 - Programming and Client Experience
00:06:49 - Client Onboarding
00:11:31 - Organizational Structure
00:12:33 - Importance of Cleanliness
00:16:05 - Cleaning Procedures
00:17:07 - Hiring a Cleaner
00:19:02 - Cleaning and Maintenance
00:19:26 - Hiring Cleaners
00:20:14 - Feedback from Members
00:20:53 - Importance of Cleanliness
00:21:15 - The Impact of Cleanliness on Client Retention
00:21:43 - Maintaining Standards in the Gym
00:23:38 - Team Development
00:29:02 - Importance of Youth Fitness
00:32:03 - Brand X and Youth Fitness
00:33:38 - Benefits of Youth Fitness
00:34:53 - Youth Fitness Schedule
00:36:01 - Selling Youth Fitness to Parents
00:38:00 - Demographic Breakdown
00:39:11 - Membership and Trial System
00:39:56 - Parent and Child Membership
00:40:47 - Session Duration and Rules
00:41:42 - Advice for Gym Owners
00:45:11 - Sales Process
00:48:23 - Client Demographics and Community Building
00:51:53 - Financial Management
00:53:13 - Working Week Breakdown
00:53:53 - Learning from Mistakes
00:57:43 - The importance of delegation
00:57:56 - The challenge of letting go
01:00:03 - The impact of burnout
01:00:12 - The turning point
01:02:02 - The importance of seeking help
01:02:28 - The transformation
01:02:57 - The future of FSM
01:03:11 - Stepping off the gym floor
01:04:15 - Contact information



Connect with Stephen:
  / kinsellaste  

Connect with FSM:
  / fsm.bray  
https://fsmbray.ie/about/

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/di...

Connect with Fitness Marketing Agency on Instagram:
  / fitnessmarketingagency  



#fitness
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#personaltrainer
#fitnessbusiness