In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you’re a gym owner looking to scale or just starting out, Jake’s insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.

Key Highlights:
How to achieve a 97% client retention rate and low attrition
The best way to increase your prices in a short period of time just like Jake who went from £99 to £247
Changing from 1-2-1 PT to a more profitable SGPT model
How Jake went from 30 to 107 active clients
The benefits of opening a coffee shop and meal prep business next door to his gym

00:00:00 - Introduction
00:01:27 - Jake's Journey into the Fitness Industry
00:07:53 - Transitioning from Personal Training to Small Group PT
00:10:59 - Jake's Transition to Running a Gym
00:12:53 - Overcoming Challenges and Gaining Self-Belief
00:17:12 - Advice for Personal Trainers Considering a Transition
00:18:35 - Jake's Driving Factor for Change
00:19:12 - Creating a Brand and a Gym
00:19:51 - The Concept of Semi-Private Coaching
00:20:17 - The Challenges of Personal Training
00:20:45 - The Importance of Data-Driven Training
00:21:20 - The Transition from PT to Group Sessions
00:22:01 - The Reason for 50-Minute Sessions
00:22:53 - The Impact of Early Morning Sessions
00:23:07 - The Growth After Lockdown
00:24:32 - The Struggle of Timing in Sessions
00:25:22 - The Journey to a New Business
00:25:37 - The Impact of COVID-19
00:27:13 - The Struggle During Lockdown
00:27:26 - The Birth of a Coffee Shop
00:29:33 - The Importance of Hustling
00:34:51 - The Mistakes Made in the Beginning
00:35:27 - The Growth of the Business
00:35:35 - The Help from Industry Experts
00:37:57 - Importance of Continuous Learning
00:38:54 - Improving Gym Layout and Programming
00:39:57 - Importance of Mentorship and Marketing
00:42:08 - Overcoming Sales Fears and Mindset Shift
00:43:39 - Current Gym Overview and Pricing
00:44:44 - Gym Training Approach and Philosophy
00:52:25 - Retention Rates and Member Meetings
00:54:10 - Trial to Member Conversion Rate
00:55:20 - Vetting Leads and Protecting Community
00:57:12 - Current State of the Business
00:57:17 - Partnership with the Coffee Shop
00:58:40 - Organic Marketing Strategies
01:00:51 - Sales Strategies
01:01:24 - Traditional Marketing Strategies
01:06:43 - Future Plans for the Business
01:08:39 - Advice for Rookie Gym Owners

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-....

Connect with Fitness Marketing Agency on Instagram:
  / fitnessmarketingagency  .

Connect with Jake Wilkins on Instagram
  / j_a_k_e_w_i_l_k_i_n_s  .
Connect with The Game Changer Training on Instagram
  / thegamechangertraining  .

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more. https://www.harbiz.io/en?source=FMA&u....

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#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness