Event parameters are the key to unlocking GA4 events. Without event parameters, event data doesn't usually tell you much you can use.

Here's how to understand and use event parameters in 2024.

*Timestamps*

00:00 Event Parameters
00:18 What are Events in GA4?
00:47 How to Access Event Data in GA4?
02:06 Event Data With and Without Event Parameters
04:18 Event Parameters in GA4 Reports
08:04 How to Create a Custom Dimension
10:36 Event Parameters in Google Tag Manager
10:52 Building a GA4 Custom Event in GTM
14:29 How to Add Event Parameters to GA4 Custom Events
15:00 The Event Settings Variable in Google Tag Manager

Link to Google support article with event parameter info for enhanced measurement events: https://support.google.com/analytics/...

Have questions or feedback? Feel free to leave a comment!

More resources and links below.

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🔗 Links to 📹 VIDEO TUTORIALS:

========DIGITAL FUNDAMENTALS==========

📺 How to Set Up GA4 in with GTM (2024 update):    • Install Google Analytics with Google ...  

📺 GA4 Full Beginner's Tutorial:    • Google Analytics 4 Full Tutorial for ...  

📺 GA4 Events Guide (2024):    • Google Analytics 4 Events Tutorial: C...  

📺 Google Tag Manager Beginner's Tutorial with Install Guide:    • Google Tag Manager Beginner's Tutoria...  

📺 6 Simple Tips for Custom Reports:    • 6 Simple Tips For Building GA4 Custom...  

📺 Looker Studio Events Dashboard Tutorial:    • Looker Studio Dashboard Using Google ...  

📺 How to Install Microsoft Clarity with GTM:    • Microsoft Clarity for Complete Beginn...  


========CUSTOM EVENTS==========

📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:    • Button Click Tracking With GA4 and Go...   🔘

📺 How to TRACK POP UPS:    • How to Track Popups with Google Tag M...   🆙

📺 Use Element Visibility to Track EMAIL SIGNUPS:    • Google Tag Manager Element Visibility...  

📺 Track EMAIL LINK CLICKS:    • Track Email Link Clicks in Google Ana...  

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...   ⏲

📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...  🖯

📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager:    • Scroll Depth Tracking in Google Tag M...   🖯

📺 How to use TRIGGER GROUPS:    • Google Tag Manager Trigger Groups: Ho...  

📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio:    • Google Data Studio GA4 Report | How t...   📊📊📊

📺 Custom Events without GTM:    • Create GA4 Custom Events (Without Goo...  

========ARTICLES==========

🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site

✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga...

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go...

✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga...

✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/go...

✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/go...

✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/mi...

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