In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he’s made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner.

Key Highlights
-How Tony’s life has changed since transforming his fitness business

-Key lessons Tony learnt to improve his marketing and sales process

-Learning the systems of his gym and understanding the data

-How Tony increased his conversion rate to 95%

-Bringing family into your business and how to manage those roles

00:00:00 - Introduction
00:00:13 - Tony Oakley's Business Journey
00:00:38 - Business Transformation
00:01:07 - Interview with Tony Oakley
00:01:51 - Business Revenue
00:02:16 - Business Growth
00:02:34 - Business Challenges
00:03:09 - Business Model
00:03:48 - Business Transformation
00:05:01 - Business Frustrations
00:07:09 - Business Growth with FMA
00:07:41 - Business Challenges
00:08:39 - Business Transformation
00:08:57 - Business Challenges
00:13:12 - Business Transformation
00:15:24 - Business Success
00:17:30 - Business Transformation Process
00:19:02 - Contemplating Change
00:19:08 - Deciding to Join Gym Owners Network
00:19:48 - Initial Challenges and Realizations
00:20:00 - Understanding the Business
00:20:00 - Overcoming Challenges and Embracing Change
00:20:00 - Launching the New Model
00:22:48 - Reflecting on Past Business Decisions
00:23:29 - Importance of Data in Decision Making
00:24:06 - Learning to Control Emotions in Business
00:24:30 - Accountability and Change
00:26:28 - Facing Reality and Making Changes
00:26:52 - Implementing the New Model
00:28:11 - Advice for Gym Owners
00:29:16 - Joining the Gym Owners Network
00:31:20 - Experiencing Vulnerability in the Boardroom
00:32:26 - Revenue and Business Growth
00:35:08 - Transforming the Gym
00:35:58 - Reflection on the Transformation
00:38:09 - Transition to Small Group Model
00:38:21 - Pricing and Over-Delivering
00:39:35 - Increasing Prices
00:39:45 - Dealing with Membership Cancellations
00:39:45 - Transition of One-to-One Clients
00:42:07 - Building the Foundations
00:42:27 - Growth to 25K Mark
00:43:01 - Understanding Business Numbers
00:43:34 - Support from Staff
00:44:05 - Keeping Certain Trainers
00:46:01 - Growth to 40K Mark
00:46:34 - Learning Marketing
00:48:47 - Sales Process
00:51:02 - Sales Call Experience
00:54:24 - One Call Close
00:55:34 - Six-Week Front-End Offer
00:57:00 - Onboarding Process
00:57:28 - Assigning Coaches and Building Rapport
00:57:48 - Onboarding Process Evolution
00:57:51 - Changes and Refinements in Onboarding
00:58:58 - Transitioning Clients to Different Coaches
00:59:42 - Client-Centric Coaching and Cohorts
01:00:38 - Conversion Rates and Success Factors
01:07:04 - Balancing Personal and Professional Relationships
01:08:48 - Building a Team and Shared Mission
01:09:08 - Managing Attrition and Member Care
01:13:38 - Coach's Roles and Responsibilities
01:16:13 - Current Focus and Future Plans
01:16:47 - Team Expansion and New Site
01:17:24 - Product Refinement and Timing
01:17:54 - Social Media Handles
01:18:15 - Closing Remarks
01:18:45 - Podcast Outro


To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-...

Connect with Fitness Marketing Agency on Instagram:
  / fitnessmarketingagency  

Connect with Tony
  / tony_catalystpt  

Connect with Catalyst
  / catalysttrainciren  
https://www.catalyst-training.co.uk/

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#marketing
#gym
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#fitnessbusiness