In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call Close method and how to structure your calls. Finally, we finish with a Q&A section of the talk where Luke and Charlie offer help to queries from other fitness business professionals.

Key Highlights:
-Improving your mindset to conduct the most effective sales call

-The most efficient way to set up your sales process

-The importance of the information gathering stage of your sales call

-Understanding pain and pleasure points for your prospective to help make your sales pitches stand out from your competitors

-The top questions you should be asking your prospective client during your sales call

00:00:00 - Introduction
00:00:11 - Office Tour
00:00:25 - One Year Mark Announcement
00:00:44 - Presentation at Perform X
00:01:27 - Request for Subscriptions
00:01:59 - Sales Mindset
00:02:07 - Overcoming Sales Fears
00:04:31 - Sales Process Discussion
00:05:02 - One Call Close Advocacy
00:11:57 - Psychology of Buying
00:12:15 - Selling the Right Thing
00:13:44 - Deep Dive into Sales Process
00:19:13 - The Framework
00:19:32 - Understanding the Client's Mindset
00:21:46 - The Importance of Open Questions
00:23:52 - The Four Human Beliefs
00:29:16 - The Sales Call Framework
00:31:52 - Q&A Session
00:33:45 - Pre-Sales Call Conditioning
00:36:07 - Sales Call Introduction
00:38:04 - The Importance of Open Questions
00:38:10 - How to Handle Sales Calls
00:38:43 - The Psychology of Sales
00:40:07 - Handling Objections
00:40:24 - Addressing the Spouse Objection
00:40:48 - The Deposit Strategy
00:45:06 - Handling Buyer's Remorse
00:47:04 - Competing with Low-Priced Services
00:48:17 - Closing Remarks


To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/di...

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fm...

Connect with Fitness Marketing Agency on Instagram:   / fitnessmarketingagency  

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness