Want to know the secret to building a brand that truly resonates? Today, I’m diving deep into why authenticity is non-negotiable—not just in business, but in how you show up every day. I’m sharing personal experiences on how aligning my business with who I really am has attracted like-minded clients and team members, even if it’s caused a few polarizing reactions along the way. (Stick around for the end for a CRAZY way I am practicing what I preach). But here’s the thing: those micro adjustments? They’re what set you apart and bring the right people to your door. I’m talking clear communication, setting boundaries, and showcasing authenticity in every interaction—whether it’s with your team or your audience. It’s all about creating a genuine connection. So, are you ready to explore what authenticity can do for your business and start aligning your work with your personal values? Let’s make it happen.

I’m so excited to have you with me for the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast!


Times to Check Out:
TIMESTAMP #1 – 00:38 Attract your dream clients.
TIMESTAMP #2 – 01:55 Unlock what authenticity really means.
TIMESTAMP #3 – 03:12 Discover surprising research on authenticity.
TIMESTAMP #4 – 04:33 Learn what customers really want.
TIMESTAMP #5 – 06:21 Stay true to your brand and stand out.
TIMESTAMP #6 – 08:07 Master the art of authenticity.
TIMESTAMP #7 – 10:11 Balance personal and corporate identity.
TIMESTAMP #8 – 12:37 Small changes, big impact.
TIMESTAMP #9 – 15:20 Create authentic team dynamics.
TIMESTAMP #10 – 20:41 Use language that truly connects.


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Work with Kelsey:
If you’re wondering how to inject authenticity into your business, let’s chat about it. It can be overwhelming to turn this concept into a process for yourself and your team. But it’s also time you step into your full Taylor Swift loving self. Ready? Send me a DM on Instagram and let’s chat.


Q & A:
Q: How does authenticity benefit attracting ideal clients according to the podcast?
A: Authenticity helps in attracting ideal clients by improving trust and relatability, which draws clients who appreciate and resonate with the genuine nature of the business.


Q: What impact does authenticity have on company culture?
A: Authenticity improves company culture by fostering an environment of openness and honesty, which enhances employee satisfaction and retention.


Q: Can authenticity influence social media engagement? How?
A: Yes, authenticity can significantly influence social media engagement by creating more relatable and genuine content that resonates with the audience, leading to higher engagement rates.


Q: What percentage of consumers consider authenticity important when choosing brands to support, according to a survey mentioned in the podcast?
A: According to a survey by Stackla in 2021, 88% of consumers consider authenticity important when choosing brands to support.


Q: How does the speaker suggest incorporating authenticity into social media work?
A: The speaker encourages adding more authenticity to social media work by creating unique and genuine content that reflects the true nature of the brand and its values.

Q: What are some consequences of lacking authenticity in a brand as discussed in the podcast?
A: Consequences of lacking authenticity include losing clients, receiving less exciting inquiries, and having team members who lack a deeper level of connection.


Q: What tips does the speaker provide for being authentic while maintaining privacy?
A: The speaker suggests knowing oneself deeply, setting clear personal boundaries, and selectively sharing aspects of personal life that do not compromise privacy.


Q: What does the speaker mean by the term "micro adjustments" in the context of authenticity?
A: "Micro adjustments" refer to small, incremental changes one can make to better align their actions and behaviors with their authentic self, improving both personal and business relations.

Q: How does authenticity affect team dynamics according to the podcast?
A: Authenticity in team dynamics helps establish a clear and honest communication path, enhances mutual respect, and fosters a supportive work environment that respects individuality within the brand's framework.


Q: What role does authenticity play in consumer behavior?
A: Authenticity plays a crucial role in consumer behavior by building trust and relatability, which influences consumers' decisions to support and stay loyal to a brand.