#35mm14 #nikon #prime

NIKKOR Z 35mm f/1.4 is here and there has been a lot of conversation as to why it is not an 'S' lens and the price, let's deep dive into it.

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00:00 Intro
00:10 Shooting on the Lumix S5IIx with external SSD drive
00:40 NIKKOR Z 35mm f/1.4 why is it here?
01:30 What is Nikon doing here?
02:25 Is ‘profit’ a dirty word?
03:00 Margin is important
03:30 Product decisions are not made in isolation
03:55 Kazuto Yamaki’s concerns about the photography market
05:40 NIKKOR Z 35mm f/1.4 is not the NIKKOR Z 35mm f/1.2 S
06:20 What if the NIKKOR Z 35mm f/1.4 was a NIKKOR Z 35mm f/1.4 S?
07:20 f/1.8 S are the new f/1.4’s
08:50 Nikons f/1.2’s are outstanding
09:25 NIKKOR Z 35mm f/1.4 S makes no sense when looking holistically at the current eco system
10:30 Why NIKKOR Z 35mm f/1.4 makes sense
10:50 Let’s talk pricing
11:45 ‘Early Adopter’ tax
12:38 New = warranty
13:12 Inflation
14:00 In some cases lenses are getting cheaper
14:45 Three different lens lines makes sense
15:00 NIKKOR Z 35mm f/1.4 is for everybody
15:55 Who is the NIKKOR Z 35mm f/1.4 for?
17:46 Why are all the Z primes are so good?
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