In this episode, we dive deep into the fascinating world of brand naming with Chaya Glatt, a seasoned brand strategist and creator of the MAD Brand Strategy Formula. Chaya shares her expertise on how to craft memorable and impactful brand names, even when all the obvious ones are taken. From the challenges of domain acquisition to the importance of evocative names, this episode is packed with practical advice for anyone looking to build a strong brand. Whether you're an entrepreneur, marketer, or creative, you’ll learn valuable insights on positioning your brand in a crowded market, the power of synonymous brand names, and the art of storytelling through names.

https://www.chayaglatt.com/

00:08 Introduction and Guest Welcome
00:34 The Art of Naming Brands
02:11 Challenges in Naming and Domain Acquisition
05:26 Evocative Names and Brand Positioning
09:02 The Power of Synonymous Brand Names
12:27 Avoiding Acronyms and Complex Names
13:54 Workshops and Brand Strategy
16:49 Looking Ahead: Plans for 2024
17:43 Free Resources and Conclusion