Here's my analysis of a € 4.020.000.000 revenue Dutch Ecommerce giant.

I'm building a Figma file analyzing the top 10 Dutch Ecommerce platforms:
https://form.btng.studio/ecom

- Bol, AH, CoolBlue, Zalando, Amazon, Jumbo, Wehkamp, Picnic, Apple & Ikea
- Starting with Desktop: Navigation, Home & Product Pagina
- Useable Insights you can apply to your business

Their navigation? Categories, Gifts & Inspiration, Sale.

If bol has over 38 million articles, I'm sure you can also keep your navigation simple. Don't cramp all your categories in the main navigation bar.

↳ Keep the main navigation clean and simple

So what do you think about the video? Let me know in the comments.