There are two reasons you would be watching this video: the first is because you sit somewhere between liking and loving Rolex, and don’t understand why anyone would hate them; and the second is because you despise Rolex and want to see something different for a change. And I understand you both: Rolex is a fantastic brand that makes fantastic watches, but the hype machine has blown it out of all proportion. Well, here it is, the antidote—the Grand Seiko SBGP001.

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