Recently I had the pleasure of catching up with @ for an insightful chat on the Brand Master Podcast.

We explored some concepts from Emmanuel Book Assemblage: The Art and Science of Brand Transformation

As people, we construct our own truths based on our perception of the world.

In branding, what matters is how people perceive the brand, not what the brand and the products really are.

Have you defined the perception you want to create?

How are you influencing that perception?

#shorts #shorts #brandperception #perceptionstrategy #brandstrategy