Does the OTA functionality make it easier to implement car subscriptions? Is this system reasonable, or is it a bait and switch tactic?

00:00 OTA: A Tool for Bait and Switch
01:06 Mazda Connected Services
02:07 The Long-Standing Practice of Car Feature Subscriptions
03:02 Why Are Mazda Owners Pushing Back?
03:58 Is the Feature Subscription Model Reasonable?
04:53 Why Are Car Feature Subscriptions Rare in Taiwan?
05:31 A Willing Buyer, A Willing Seller