Dr. Rakesh Maurya, an expert on qualitative methodologies, explains over all process of data collection and data analysis in grounded theory. He currently works at the University of North Florida, U.S.A., and teaches qualitative research to doctoral students.

Grounded theory research relies on a dynamic, iterative process where data collection and analysis occur simultaneously, shaping the direction of your study. In this video, we explain how this continuous interplay between data and analysis drives theory development. You'll learn how to conduct initial coding, engage in constant comparison, and use theoretical sampling to refine your research as new insights emerge. Whether you're new to grounded theory or looking to strengthen your approach, this video provides clear, actionable guidance on navigating the iterative cycle of data collection and analysis in grounded theory research.

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