From managing acts like Murda Beatz, Da Baby and Busta Rhymes, Cory Litwin is the MASTER of Getting into a Room! You cannot question his ability to help build successful acts willing to put in the work. This conversation is a masterclass conversation that reveals his success in working with superstars .

And that’s what you need and want from your manager. Especially in the beginning.

In the world of artist management, connecting the dots and building relationships is key, and few do it as naturally as Cory Litwin. Known for his mastery of networking, Cory has cultivated an impressive career, from managing top-tier talent like Murda Beatz, Da Baby, and Busta Rhymes to organizing some of Toronto’s most iconic events. Starting at the University of Western Ontario, Cory’s journey has been defined by relentless hustle, deep connections, and a vision that always looks beyond the present moment.

Today, we sit down with Cory to explore the art of making lasting impressions and how strategic partnerships have helped him excel at the highest levels of the music industry. He reflects on key moments that shaped his career, such as his ability to spot talent early and build it into global recognition. Beyond business, Cory speaks passionately about fostering creativity and supporting the next generation of artists, offering a rare glimpse into the world of a true industry connector.

To all the hustlers and dreamers out there, this one's for you. A conversation like this doesn’t come cheap. The unstoppable Cory Litwin for ‘The Manager’s Playbook’ Podcast.

00:00 "This Song is Gonna Change Our Lives"
02:28 Ruiz Intro
03:04 Early Days at Western University
04:19 Networking and Event Promotion
06:30 Drake's First Concert in Toronto
08:13 The Birth of 2wenty2wenty Marketing
10:45 Challenges in the Music Industry
20:00 The Rise of The Weeknd
29:04 Transition to Toronto and New Ventures
42:33 Party Nights and Early Instagram
43:29 Murda Beatz: The Relentless Networker
44:17 Building the Murda Beatz Brand
44:45 Connecting with Local Artists
48:17 The Toronto Club Scene
50:49 The LA Hustle
53:39 Navigating the Music Industry
55:51 The Importance of Relationships
58:38 Managing Murda Beatz
01:08:01 The Role of a Producer's Manager
01:23:27 Murda's Early Breakthrough with Migos
01:23:58 Navigating the Music Industry as a New Manager
01:24:51 Living with PartyNextDoor and Industry Networking
01:26:55 Nipsey Hussle Collaboration: Grinding All My Life
01:33:07 Creating Drake's Hit: Nice For What
01:46:11 Managing Murda Beatz and Expanding Horizons
01:50:31 Coachella and the DMX Surprise
01:57:54 Joining Range Media Partners
02:04:53 Reflections and Future Aspirations


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For consulting inquiries with Mauricio Ruiz, please reach out to [email protected]

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Host: Mauricio Ruiz
Producer: Mauricio Ruiz
Production Coordinator: Tia Cardoza
Channel Management: Jermelle Bahadosingh
Production Studio: 8 Til Faint
Production Company: 8 Til Faint

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