Mobilestories - Mobile Research for Intelligent Wearables - Campaign
Humanity Innovation Labs Humanity Innovation Labs
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 Published On Jan 15, 2019

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This campaign was launched in 2018 through the IFUND platform. Being this was our first crowdfunding campaign, I wouldn't say we were wildly successful with our target audience (i.e. potential funders). Which points to a variety of factors, that needed further elaboration in another forum to speak to the lessons learned. The one factor that can be highlighted though is that the concept was still in it's infancy and a prototype had not been built or mocked up. Which there are plenty of concepts or ideas that are communicated without a thing to show or visualize. But in our case, I think we needed the prototype to truly understand how it was going to work and to be able to communicate the value to potential users, and funders. The concept, has final made it to market, and if you would like to check it out, the app on Itunes and Google Play is called Zeros Plus Ones. It is a mixed methods research platform connecting user of technology to the creators of wearable computing devices and apps. Reach out to learn more [email protected].

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