More about our 100% wool denim can be seen here.
   • What makes 100% Wool Denim So Amazing?  

The South Shore Denim Chore coat is based on the classic French Chore Coat. This hardy piece of outerwear has evolved over the past century from a practical uniform worn by blue-collar laborers to an everyday staple for men and women worldwide. This practical and easy-to-throw-on coat is made from 100% WeatherWool Denim, and it seems we are the only ones offering 100% Wool Denim! Our Denim transcends the gap between formal and casual. From work to play, formal to forest, WeatherWool Denim is more than capable.

Designed for the shoulder season but cut with a relaxed fit to comfortably accommodate a heavy wool shirt or sweater underneath to push it into cooler temperatures.

Although Denim and the Chore Coat are new for us, they conform to our original philosophy of Hardcore Luxury ... luxurious garments offering hardcore performance. The Denim is soft and comfortable against bare skin, but handles weather and work.

The South Shore Chore Coat comes in colors Denim Charcoal and Denim Indigo.

The South Shore Chore Coat, named for the South Shore of New York's Long Island, where it was developed by Advisor JR Morrissey, is our first offering in our new, 100% Wool Denim Fabric.

The video was made by, and features, Advisor Cody Bokshowan. At the end of the video, Cody enters a log cabin he made himself, starting with standing timber. Check out @TrustinTimber on Instagram.

This photo shows the Denim Charcoal and Denim Indigo colors, both front and back. More explanation is on the Denim page linked above, but basically only half of the yarn in denim is typically dyed, and the denim weave creates a fabric with contrasting face and back.