Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.

Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.

She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health.

In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets.

Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards.

👉 ACERCA DE BRANDERMAN

Diseñar packaging debería ser mucho más que vestir un producto. La intersección del diseño, la marca, la sostenibilidad, la tecnología, la neurociencia y la innovación es clave para un gran diseño de packaging. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Hernán Braberman, director de diseño de la agencia tridimage, conversa con expertos sobre el futuro de las marcas, el diseño de envases, y acerca de cómo lograr un impacto positivo en los consumidores, el mercado y la sociedad.

👉 SEGUINOS

Website de BRANDERMAN https://www.branderman.design
Instagram de BRANDERMAN   / branderman.design  
LinkedIn de Hernán Braberman   / hernanbraberman  
Mi agencia de diseño de packaging TRIDIMAGE. https://www.tridimage.com/
Blog PACKNEW https://www.tridimage.com/packnews/

👉 SUSCRIBITE

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