Top 10 Tips for Opening Your First Custom Apparel Brick-and-Mortar Store: Insights from Brittany HTV
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10 Things I Wish I Knew Before Opening a Custom Apparel Brick-and-Mortar Store.
Starting a brick-and-mortar store is a significant milestone in any entrepreneur’s journey. With over 19 years of experience and the opening of seven brick-and-mortar locations under her belt, Brittany Anton shares her top 10 tips for making this leap, offering invaluable insights into what she wishes she had known before opening her first store.

1. Create and Stick to a Business Plan

A business plan is like a roadmap. It not only helps you set clear benchmarks but also guides your decisions throughout the journey. Whether it’s planning your first inventory purchase or deciding when to expand your marketing budget, having a well-thought-out plan is crucial.

2. Choose the Right Location

Location can make or break your business. Consider factors like rent, foot traffic, and accessibility. Avoid purchasing a building for your first location due to the unpredictable maintenance costs.

3. Focus on Floor Plan and Aesthetics

The layout and aesthetics of your store are more important than you might think. The right floor plan and a well-designed space can set the tone for your brand and enhance the customer experience.

4. Get Your Legal Affairs in Order

From insurance to sales tax permits and federal EINs, ensuring that all your legal bases are covered is vital to avoid future headaches and potential financial pitfalls.

5. Plan Your Inventory Carefully

Inventory management is a balancing act. You need enough stock to meet demand without overextending your budget. Finding that sweet spot can be challenging but is critical for success.

6. Build a Strong Marketing Plan

Your marketing plan should be as detailed as your business plan. Consistent branding, strategic social media presence, and exploring platforms like LinkedIn can help you build a strong local presence.

7. Hire with Intent

Start as a solo operator and gradually build your team. Hiring slowly and with intention ensures you find employees who align with your brand values, which is key to long-term success.

8. Integrate Technology

Ensure your online presence is as robust as your physical store. Utilize tools like Google Business, Yelp, and appointment scheduling apps to streamline operations and enhance customer experience.

9. Host a Grand Opening

Celebrate your hard work with a grand opening event. It’s an excellent opportunity to attract new customers, network with the community, and create buzz around your brand.

10. Be Patient

Building a successful brick-and-mortar store takes time. Be patient and allow your business to grow organically. Consistency, hard work, and time are the keys to long-term success.

For those about to plunge into the brick-and-mortar world, Brittany’s tips offer a comprehensive guide to navigating the challenges and maximizing the rewards of owning a physical store.

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