In this insightful Podcast #34, we delve into the world of e-commerce with industry expert Usama Khan. Whether you're a seasoned entrepreneur or just starting your e-commerce journey, this podcast is packed with actionable tips and expert advice to help you navigate the dynamic world of online commerce. #startupPakistanPodcast #Podcast #Pakistan

0:00 Highlights.
1:16 Starting Point for an E-commerce Business?
2:46 Three Months for Inventory Planning.
6:32 Initial Ideation Plan.
7:25 Inventory Planning.
7:38 My Formula for Marketing Spending.
10:35 Marketing Budget.
12:58 Big Mistake with the E-commerce Store.
14:58 Best Marketing Strategy.
17:07 Competitive Analysis.
21:30 Inventories from Different Suppliers.
23:33 Starts from an International or Local Store?
25:47 Understand Market Behaviour.
35:13 Biggest Challenge for E-commerce.
45:07 Acquiring a Pre-established Business Instead of Opening New.
49:45 Right Way to Do Digital Marketing.
54:10 Best Ads Settings.
55:47 Facebook and Google Know More about You than Yourself.
58:17 Internet Spying on Us.
1:41 99% of Companies Don't Know About Brand Guidelines.
1:03:50 Return on Ad Spend (ROS).
1:04:40 The Marketing Company's Role Should Be to Educate the Client.
1:07:21 International Clients Vs Pakistani Clients.
1:09:30 TEMFA Brand Become a Success?


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