This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning:    • 6 steps of marketing planning  
- Michael Porter's Generic Strategies explained:    • Generic Strategies Porter explained  
- Treacy & Wiersema's Value strategies explained:    • Treacy & Wiersema's Value strategies ...  
- Ansoff's growth matrix explained:    • Ansoff growth strategies explained  
- The Value Chain of Porter explained:    • Value Chain of Porter explained  
- Michael Porter's 5 Forces model explained:    • Michael Porter's 5 Forces model expla...  
- The BCG Model explained:    • The BCG model explained  
- 7S model of McKinsey:    • 7S Model of McKinsey explained  
- SWOT Analysis explained:    • SWOT analysis explained  
- Abell's Business Definition explained:    • Abell's business definition explained  
- MABA Portfolio analysis explained:    • The MABA Analysis/GE Matrix explained