Harley Davidson launches a new culture within its workplace fueled by the demands of Wall Street and its customers are not happy with this new direction. This week I take a deep dive into the origins of DEI and ESG at the motor company in 2007 to the social axiom it has become today.

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The Bikes:
2021 Harley Davidson XL883N aka "Snakester"
1996 Harley Davidson FLSTN aka "Frankenglide"
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