In this video, I’m joined by LinkedIn growth strategist Michelle J Raymond to explore how designers can harness the power of LinkedIn to build meaningful connections, stand out in their industry, and grow their businesses. Whether you're new to LinkedIn or looking to refine your approach, this conversation is packed with actionable strategies and insights tailored for the design community.

Learn more from Michelle here:

The LinkedIn Branding Book: https://a.co/d/9vRB5TP
Michelle J Raymond on LinkedIn:   / michellejraymond  
Podcast: https://podcasts.apple.com/us/podcast...
YouTube Channel:    / @michellejraymond  
Business Gold Book: https://a.co/d/bIqXhEU
Website: https://b2bgrowthco.com/

About Michelle J Raymond

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.

Chapters:

00:00 - Introduction: Why LinkedIn Matters for Designers
03:04 - What is Social Selling and Why Should Designers Care?
06:20 - Overcoming Mindset Barriers on LinkedIn
10:07 - Why Consistency is Key to LinkedIn Success
14:08 - Understanding Social Selling: Building Relationships, Not Just Selling
17:43 - How to Start Conversations on LinkedIn Without Feeling Salesy
20:28 - The Importance of Building a Supportive Community on LinkedIn
26:20 - More About the LinkedIn Mindset: How to Get Unstuck
34:24 - Is LinkedIn a Good Place for Graphic Designers?
37:08 - Final Thoughts and Encouragement for Designers on LinkedIn
38:54 - Where to Find Michelle J Raymond and More LinkedIn Resources

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