Stop the Scroll: High Converting Facebook & TikTok Ad Creative Formulas in 2024
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 Published On Feb 7, 2024

Capturing the attention of the consumer seems like a never-ending task. With attention spans getting shorter and content becoming more abundant throughout various platforms. Join this session with The Social Savannah to discover:

1) What ad formats and hooks the top brands are using to scale on Meta and TikTok.
2) Analyze top-performing ad hooks from 2023, and learn the top creative strategies to capture attention and stop the scroll.
3) How to craft the perfect ad that creates an urgency to shop now.

Connect with Savanah: https://thesocialsavannah.com/

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Topics:
00:00 Introduction
01:43 Who is Social Savanah?
03:30 Top Facebook, Instagram & TikTok Ad Formats
03:58 Solo Skit Ads
04:53 Greenscreen
05:33 TikTok Comment Overlay
06:30 What I Ordered, Vs What I Got
07:32 Fake Podcast Ads
08:20 Fake Broadcast Ads
09:46 "I Saw This on TikTok"
10:14 Fun Facts Ads
11:30 3 Reasons Why
12:11 Comparison Ads
13:00 Car Testimonial
14:05 Phone Inception Ads
15:07 ASMR Facebook Ad Examples
16:44 Selfie Text Interupt
17:46 Whiteboard / Chalkboard
19:16 Stitch Incoming TikTok Ads
20:21 Savanah's Do's and Don'ts for Making Great Ad Creative
30:32 Q&A

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