Peter McDermott hopes you’ll spend more time on licensing than litigation. However, it is important that you know what success looks like from a business, technology, and legal perspective.

THIS VIDEO CAN HELP ANSWER:
What is licensing?
How do I set a price?
What’s the best way to negotiate?
What are the pitfalls I might encounter?

ABOUT THE KAUFFMAN FOUNDERS SCHOOL
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The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.

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This video is for educational purposes only. Please consult your lawyer for legal advice suitable to your specific needs.