Measuring eBook campaigns: gated vs ungated

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?

00:00 Intro
00:12 Measuring gated vs ungated eBook
05:52 Key metrics used at Cognism
07:45 Why is qualitative feedback important?
10:00 Reporting to leadership



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