In this exclusive interview with ET Brand Equity, Sandeep Walunj, Group CMO of Motilal Oswal Financial Services Ltd., dives deep into the creative vision and strategic thought process behind the ‘The Man from Motilal Oswal’ campaign.
He shares insights into how the campaign was conceptualized, the impact it has had on brand perception, and its role in reshaping the financial services industry’s approach to advertising.