From Selling Products to Stories: How Big Brands Advertise in Pakistan?

In this episode, Umar Nazir, Creative Head at Devsinc, dives into the dynamic world of advertising. Having worked on marketing campaigns with leading agencies and notable companies such as Ogilvy, Garena, and Nestle, he imparts valuable insights. The discussion includes topics like brand digitization, digital evolution in advertising, and the impact of AI in marketing. Tune in for an interesting discussion on the intricate intersection of advertising, marketing, and AI.



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00:00 Introduction
03:10 Early life and education
04:50 First job in Marketing agency
06:55 Digital marketing executive experience
08:57 Gaps to fill in digital marketing
11:35 Digitalizing the Ad Industry
15:10 Brand digitizing
18:05 Is Gen-Z good for corporate?
20:55 AI in Marketing compared to Western world
25:20 Earning with AI-generated content
29:53 Auto Generated Advertising
35:04 Talking about memes
36:04 Working with Freefire
40:05 Impact of deepfakes and AI in marketing





Umar Nazir's LinkedIn:   / muhammad-umar-nazir-ab93b5b9  



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