Deanna Singh, the founder of Flying Elephant - a holding company for four very unique social enterprises, talks with Caroline Asiala about allyship and the stories we need to tell ourselves and each other about our journey toward a more equitable world.

Chapters:
0:00 BCentrico In Conversation Intro
1:31 Deanna's many activities and origin story
3:17 How do Deanna help others find their purpose?
7:34 How her upbringing influenced her work
18:28 Deanna's long storytelling experience
23:33 Allyship and self-reflection as a first step
28:30 An excellent place to start to do personal reflection
31:52 Biases, their main barriers, and the inability of breaking through
36:18 Trends that are more than the bias of the status quo
43:33 What Deanna feels hopeful about
45:32 How to keep going after adversity
51:40 How to tell better stories to help to move toward a more equitable world?

BCentrico in Conversation is a content series that highlights the movers and shakers of the intersection of sustainability social impact and creative storytelling.

Learn more about BCentrico:
https://www.bcentrico.com/in-conversa...

Learn more about Deanna Singh and Flying Elephant:
https://www.deannasingh.com/flying-el...