WHY IT WORKED: The emphasis of this infomercial was on "new and improved" and promoted a litany of new features. Hard-sell approach linked a benefit with every feature and zoomed in on a health benefit -- the product kills over 99% of germs with plain tap water. A teaser for a free steam scrubber kept consumers tuned in. Considering Direct Response TV? Learn more at our Customer Acquisition Intel Center at http://Y28.acquirgy.net.