Getting involved with non ideal clients will make your business feel like that old job you hated.

Closing your eyes just before that zoom call hoping that it will go quickly (and smoothly).

We get stuck with these types of clients when we do not define what our ideal client looks like, what they care about, where they spend their time online.

If we are fishing (marketing) in the wrong pond we can’t expect to find that perfect fish to create our ceviche with.

Admittedly, I have worked with non ideal clients many times in the past.

Early in my business I just wanted to get the “yes” and I let a lot of people in that created tension and frustration in my life.

Once I realized how harmful they were I designed the profile for my ideal person and never looked back (regardless of temptation for a quick buck).

I help my clients design this profile too.

Recently I helped an email marketer rework their value proportions (and pricing) to attract their ideal buyers.

He went from charging $1,300/mt to $6,000/mt.

What changed? Not his service delivery, not the amount of output required, not the need for more employees or technology.

All we changed was the way he spoke about the service. Detracting all non ideal clients and getting his ideal prospect to jump at the opportunity to work with him.