Karl Lagerfeld has long been one of the most, if not the most lauded designers in the industry for his chameleonic style that could revive any brand; Jean Patou, Chloe, Fendi and Chanel. But why then was his own brand such a flop? Never finding its niche or point of view, it, over the years, just lost the thos it once started with and is now one of the most confusing namesake brands out there

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