He's an American author and the founder and CEO of Ferrazzi Greenlight, a research and consulting firm. His first book, Never Eat Alone, was published in 2005 and became a bestseller. He has been described as a master "networker." He's Keith Ferrazzi and here are his Top 10 Rules for Success.

In this powerful video, Keith Ferrazzi, the renowned author and founder of Ferrazzi Greenlight, shares his top lessons on leadership, mentorship, and personal growth. He emphasizes the importance of serving others, building authentic relationships, and being vulnerable in both personal and professional life. Ferrazzi challenges viewers to rethink their approach to relationships, urging them to develop a "people plan" that identifies key individuals who are critical to their success and encourages deep, genuine connections with them. He also reflects on how serving others helped him grow as an entrepreneur.

Keith Ferrazzi discusses the misunderstood concept of mentorship, stressing that it’s not about finding one guru, but rather creating a roadmap of individuals from whom you can constantly learn. He explains how leadership is about earning permission to influence and emphasizes that roles alone don’t give someone that power—it’s something leaders must work for through vulnerability, empathy, and generosity. Ferrazzi also dives into the importance of accountability and candor in relationships, offering insights on how small doses of incremental, positive experiences can create lasting behavior change.

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1. Generously serve
He grew up in Pennsylvania, the son of a steelworker and cleaning lady.

2. Create a people plan
He attended Yale University, where he founded the Sigma Chi chapter there.

3. Have the courage to be vulnerable
He later attended Harvard Business School.

4. Find many mentors
After graduating from Harvard, he joined management consulting firm Deloitte as an entry level analyst.

5. Earn permission to lead
He rose through the company to eventually sit on the executive committee, including getting nominated as partner.

6. Don't ever be afraid to ask
At age 32, he was hired by Starwood Hotels to be their chief marketing officer.

7. Create lifeline relationships
He was reportedly the youngest CMO in the Fortune 500.

8. Change your mindset
In 2000, he left Starwood to found YaYa Media, an entertainment and marketing company.

9. Find people to hold you accountable
He left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm.

10. Connect with others
He has also written articles on networking and management for the Harvard Business Review.

Bittu Chaudhary:
Make a top ten on KEITH FERRAZIE!!


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