Hey guys! In today's video, we're going to be discussing the power of outrage marketing in kpop (also known as rage marketing or controversy marketing).

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dearyoongi 💖

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TIME STAMPS:
0:00 Intro & video contents
0:42 What is outrage marketing & PR stunts?
2:18 Something to bear in mind before examples...
3:27 Example 1 (Twice)
5:02 Example 2 (Stray Kids)
6:25 Example 3 (Babymonster)
8:20 Example 4 (Monsta X)
10:00 Example 5 (NewJeans)
12:22 Example 6 (Young Posse)
14:00 Example 7 (TripleS AAA)
15:56 Example 8 (Yena)
18:05 Example 9 (SixBomb)
20:41 Why do kpop companies use outrage marketing?
22:52 How do labels get away with outrage marketing?
24:12 What are the issues with outrage marketing?
27:07 Conclusion & final thoughts
28.49 Outro

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mentioned in this video:
twice,newjeans,stray kids,monsta x,triples,triples aaa,yena,olivia rodrigo,min hee jin,ador,babymonster,young posse,JYP entertainment,YG entertainment