In this edition of the Wayfinding Xchange Podcast, Gideon welcomes Cybelle Jones, CEO of the Society of Experiential Graphic Design (‪@SEGDchannel‬). Founded in 1973, the SEGD is a global platform for graphic and exhibition designers, architecture, creative technologies, and educators who specialise in creating experiences that connect people and places.

For more than 50 years, SEGD has been the leading resource for wayfinding, placemaking, and experience design. Today, SEGD has more than 2,000 members across 36 countries organised into 46 local chapters, each with their own educational symposiums and events. SEGD is a dynamic and influential advocate for the transformative potential of experiential design. Gideon interviews Cybelle to uncover more about the work of SEGD.

Listen to the 30-minute episode in full or read the article summary here: https://bit.ly/3Y7vcld

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