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The right Spotify release strategy can mean the difference between gaining fans every day and wracking your brain about what you're doing wrong.

Trust me, I know.

The key to growing your fanbase, especially as a new artist, is consistency. You have to consistently release good music on a regular basis.

Sounds simple, right? In many ways, it really is.

Flooding the market with all of your music at once, in the form of an EP or full-length album, can be counterproductive to building a lasting fanbase and, ultimately, growing your business.

In this video, I share the reasons why you should be releasing singles on Spotify and not EPs or albums.

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My camera setup:

Canon EOS Rebel T7i
Rode VideoMic Pro

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Timestamps:

0:00 - Intro
0:33 - What is the definition of a single vs. an EP vs. an album on Spotify?
2:14 - The main reason you should be releasing singles
2:54 - Why every six weeks is the ideal release cycle
3:17 - How releasing multiple songs at once can hurt you
4:27 - Winning fans over time with consistent releases
4:47 - How does releasing music fit into the traditional sales funnel?
5:43 - Releasing singles is a multi-year long play
6:09 - The takeaway
6:40 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #releasestrategy #musicpromotion