"The worst thing a community professional can do is sit in a room and define goals without aligning them with the business. It's all about making the community goals resonate with what the business already values."


In this episode, we discussed why specificity is key, how to define objectives that drive measurable results, and the unique value communities can bring to business success, in particular:
👉 Why defining specific, measurable community goals is crucial for business success.
👉 How to align community objectives with overarching business goals.
👉 Difference between community goals and member objectives (specific member actions).
👉 How a community helps to improve customer onboarding and product engagement and reduce churn.
👉 How to prioritize and phase community goals over time as the community matures.


Join Yurii Lazaruk, the Community Consultant, and Richard Millington, the founder of FeverBee community consultancy, where he has helped to develop over 300 successful communities in connecting community goals with business goals to drive business growth!


Connect with Richard and Yurii on Linkedin:
  / richard-millington-5a32782  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Richard Millington
01:21 Defining Community Goals
02:34 Setting Specific Objectives
03:32 Aligning Community Goals with Business Goals
06:05 Understanding Unique Community Value
07:46 Measuring Community Success
08:44 Inspiring Community Goals
14:22 Evolving Community Goals
16:59 Collaborating with Different Teams
18:45 Practical Examples of Community Building
25:53 Strategies for Engaging Other Teams
28:21 The Power of Storytelling in Community Building
33:49 Challenges and Solutions in Community Management


#communityROI #communitybuilding #businessgrowth