How Sara Blakely Built Spanx
Andy Mai Andy Mai
28.7K subscribers
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 Published On Aug 8, 2024

Sara Blakely grabbed the women's shapewear industry's attention when she debuted her innovative Spanx products in 2000. Retailing at affordable prices, her shapewear quickly gained popularity and became a staple in women's wardrobes. The success of Spanx finally put Blakely on the map in the fashion industry. For years, her designs were met with skepticism. But recently, some of that excitement has turned to admiration. Spanx products remain popular and have expanded into various clothing lines, reflecting the brand's enduring influence and Blakely's visionary impact on the market.

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