This PR link building campaign got us a placement on BBC, and massive links on 20 other websites.

In this video, I explain exactly how we’ve done it, and the tool that we have used to find 1,800 relevant journalists that we’ve sent the campaign to.

This is exactly how the PR campaign was executed:

✅ We went to DVLA website and downloaded the latest car driving test data, by test centre

✅ By analysing the data, we’ve identified the place in the UK with the highest pass rate that was achieved with the first test

✅ We’ve written up a nice email on the topic, explaining our findings

✅ We’ve created a list of almost 2K journalists and sent them the email

✅ The BBC website picked up our story and featured our story in one of their articles

✅ Dozens of other UK regional publications picked up our story and rewarded our client with lots of links

Executed by our team, this campaign is a massive success already, and we are still pushing out the pitch to lots more journalists, to maximise the link earning potential.

I hope the video is useful, and I hope it clearly highlights the power of regional stories based on government datasets.