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Here's the document from the video: https://gamma.app/docs/iqrb8t2pdp9ukcr

00:00 Introduction to Klaviyo Pricing
00:20 Understanding Active Profiles and Email Sends
00:46 Detailed Email Pricing Breakdown
01:37 SMS Pricing Explained
03:13 Review Pricing Overview
03:41 Additional Klaviyo Products and Services
04:51 Active Profiles: Legacy vs. New Users
06:47 Conclusion

Here's what I talk about in the video:

Is Klaviyo Expensive? In this video, Zach discusses the pricing structure of Klaviyo, focusing on both email and SMS marketing costs for Shopify users. He provides detailed breakdowns of Klaviyo’s pricing based on active profiles and the number of email sends, emphasizing that costs can vary significantly depending on how many messages are sent. Zach explains that new Klaviyo users need to be aware of the nuances around active profiles, which are the number of people you can send campaigns to at one time, versus the total number of profiles in your account. For Shopify email marketing and ecommerce strategy, understanding this distinction is crucial in optimizing costs and avoiding overpaying for services. Zach mentions that experienced users on older plans can benefit from legacy pricing, which can lead to substantial savings compared to new users.

Zach also goes into detail about Klaviyo’s SMS marketing pricing, which is based on credits, explaining that costs can differ depending on the type of message (SMS or MMS) and the recipient's location. For example, sending an MMS with an image can triple the credits needed compared to a standard SMS. Zach breaks down specific pricing tiers, from small plans starting at 1,250 SMS credits per month to larger plans that can reach thousands of dollars for higher-volume campaigns. He emphasizes the importance of analyzing where your SMS audience is located, as international rates can vary widely. This information is key for ecommerce brands looking to build an effective Shopify email marketing and SMS strategy.

Finally, Zach covers additional Klaviyo products, such as their customer data platform (CDP) and support packages, but notes that most of his clients don’t heavily rely on these. He explains that brands may need to upgrade to more expensive plans as their list grows, especially if they want to access more advanced features. Zach concludes by suggesting that instead of navigating Klaviyo’s complex pricing structure alone, DTC brands can benefit from working with experts who can optimize their email marketing and ecommerce strategy while potentially lowering their overall Klaviyo expenses. For more guidance, he invites viewers to visit his website and book a consultation for a win-win partnership.