Lynn Vavreck is the Marvin Hoffenberg Professor of American Politics and Public Policy at UCLA, a contributing columnist to The Upshot at The New York Times, and a recipient of the Andrew F. Carnegie Prize in the Humanities and Social Sciences. She is the author of five books, including Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America, and The Gamble: Choice and Chance in the 2012 Presidential Election, described as the “definitive account” of the 2012 election. Political consultants on both sides of the aisle refer to her work on political messaging as “required reading” for presidential candidates. Her research has been supported by the National Science Foundation and she has served on the advisory boards of both the British and American National Election Studies. At UCLA she teaches courses on campaigns, elections, public opinion, and the 1960s. Vavreck holds a Ph.D. in political science from the University of Rochester and held previous appointments at Princeton University, Dartmouth College, and The White House.