https://www.product-masterclass.com/e...
Looking to shift from a project-based to a product-focused approach in the B2B SaaS space? This talk breaks down the eight common challenges companies face during this change.

Sebastian will share straightforward solutions to help you navigate each hurdle. Ideal for both product and business leaders, this session offers a practical guide for anyone aiming to make their organization more scalable and customer-centric. Join him for real-world insights and hands-on strategies.

About Sebastian

Ever since his youth, Sebastian has been passionate about technology products. Starting as a programmer in his parents' basement, over the years he worked as developer, tech lead, product manager & head of product for companies like Sixt, SHARE NOW and Daimler. He is currently the CPTO @ Product Masterclass, a tech product consultancy with a focus on helping product managers to built better products & product leaders to drive change in their product organization.

For speaking inquiries and consulting, contact Sebastian at: [email protected]
Get your tickets at https://www.justproduct.de

0:00 Projects vs. Product
1:30 3 Stories for 8 Challenges
2:20 The Beginning: Project Stacking
9:49 The Root Cause: The customer is queen / king
17:37 The Obvious: Organizational Dysfunctions
24:36 How do you solve the challenge
29:21 Test Read our new Book
30:20 Q&A
30:30 How to avoid opportunistic behaviour from Sales?
32:00 How can we escape the spiral of stacking projects?
33:55 How can PMs influence the shift?