Consent management is a fundamental part of every marketing solution. It’s also something you have to manage carefully. With Salesforce Consent Management framework, you can build a scalable and flexible model that suits your own business use cases.

In this presentation, learn how we can incorporate the consent management objects from Salesforce CRM into Salesforce Marketing Cloud. You’ll also see a demo of how consent status is synchronized and stored in different clouds.

Speaker: Wilson Gong