Grounded in tradition, we honor the past as we lead into the future.

Five years ago we launched byellowtail.com with textiles inspired by our Great Grandmother Irene Not-Afraid Yellowtail's beadwork. Needless to say it was a hit and set the foundation for who BYELLOWTAIL has become today.

The geometric design featured here was created over 100 years ago, it is a distinct indication of Apsáalooke beauty, creativity, and resilience.

Shop now at byellowtail.com

Video - Cameron Mackey
Model - Shania Russell
Model - Kami Jo WhiteClay
Makeup - Valerie Von Prisk
Music by: Cris Derksen

Filmed on the Apsáalooke Nation

Special thanks to Illuminatives.org for supporting production for this video.