The Pacesetter
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 Published On Jul 11, 2024

The New York Times brought together power players in fashion and sports for a look at the convergence of the two sectors at the Paris Olympics. Are athletes the new celebrities for brands? Have they moved from brand ambassadors to brands unto themselves? Where are the shared strategic goals?

Featuring:
- Vanessa Friedman, Fashion Director and Chief Fashion Critic at The New York Times
- Antoine Arnault, Image and Environment Director of LVMH and Chairman at Berluti and Loro Piana

This live event, entitled “The Ultimate Team,” took place in Paris on July 1.

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