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SAP Business One was initially launched in Israel in 1996 under the name "Menahel" ("manager") or "TopManage", for countries out of Israel. The company was founded by Reuven Agassi (CEO) and Gadi Shamia (VP of sales, marketing and product). The product was designed by Gadi Shamia and the head developer was Hilla Mazinter.

In its first years, TopManage was sold in the Israeli market only, and was the first Windows/Mac business management product to be offered in the Israeli market. In 2000 TopManage started its global expansion into markets in Europe and Latin America.