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Google Fiber was one of Google’s most ambitious projects of all time. Not only were they taking on the largest broadband companies that had dominated the space for decades, but they were trying to outdo them by magnitudes. Back when Google Fiber was announced, the average internet connection didn’t even cross 10 Mbps, but Google promised to offer 1 Gbps for the same price. At first, the Google Fiber rollout went smoothly, but eventually, the legacy players started hitting back. They started to sabotage Google’s efforts by initiating outlandish lawsuits and putting up petty obstacles. They also invested a boatload of money into improving their own infrastructure. AT&T, for example, committed to spending $140 billion within the next 5 years to make fiber internet a reality across the US. As these legacy broadband players hit back, Google Fiber slowly fell into the background and they even started withdrawing from cities that they had pioneered. On paper, it seems like Google bit off more than it could chew and got put in its place. But, what if this was their plan all along. What if Google never had any intention of actually becoming an ISP provider? What if their plan was simply to ignite the stagnant players? This video explains the story of Google Fiber and why it was actually Google’s most successful failure.

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Timestamps:
0:00 - The State Of Google Fiber
3:00 - Stagnant Players
6:20 - The Need For Speed
9:36 - Sandbagging Fiber
12:18 - The State Of The Internet

Resources:
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