From its inception in the 1870s, the Watchtower Bible and Tract Society has been rooted in apocalypticism, with its founder Charles Taze Russell building his movement around the idea that the end of the world was imminent. Using a mixture of biblical numerology and prophetic interpretation, Russell predicted that Christ’s invisible return had already occurred in 1874 and that the world would end in 1914 with the establishment of God's Kingdom on Earth.
The events of 1914, particularly the outbreak of World War I, seemed to offer initial validation for this claim, but when Armageddon failed to materialize, the Watchtower leaders subtly shifted their narrative. And the latest October 2024 broadcast is cut from the same old playbook.

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